About Us

Morena the Label is a clothing line that celebrates sun-kissed skin, body positivity, and everything in between.


We believe in the power of representation and visibility, and how these two are key to empowering a new generation of brown kids — brown kids who are confident in their skin.

Our statement tees are not just articles of clothingthey’re labels, messages, and narratives that we choose to reclaim for ourselves.

No more self-deprecating jokes about being dark-skinned, no more shameful comments about being brown. Only empowered, unapologetic declarations that we are beautiful morenas.